Mica is the Founder of 2SWIM, and before you think it, NOPE, it is not a swim brand. It’s a social messaging app that holds an emphasis on private communities and close connections. This means primarily tending to BIPOC, LGBTQIA+-, and women communities.
After High School, Mica took an internship with a company called “Pink Mafia”. This role required a great deal of guerilla campaigning and blog management. Mica turned her internship into a full-time position and decided to drop out of undergrad (at the time) because she was learning a lot on the job. At this time, she met her now husband who was living in New York. That’s when she made the move to the BIG CITY.
When Mica reached NYC, she decided to go into education being that she had experience as a Teaching Artist. Mica hit the books, went back to school, and decided to finish her undergraduate studies at The New School. She left with a degree in Intersectional Teaching. This form of teaching focuses on the difference in how we gain and import knowledge through various lenses whether it be race, gender, ability, etc.
These two knew they wanted to start a social media platform together. With her husband’s coding skills and her knowledge of intersectional learning, they gave birth to 2SWIM. The two of them focused heavily on self-expression and human centrality. Then, launched this app in early 2020.
Going from running her own consultancy to a tech-startup was very different. The skill sets tend to overlap. However, the arts and technology don’t generally mix. One issue Mica learned was around understanding funding and how that works depending on a business model. She also had to find a focus. The app is strictly for private communities which is meaningful. Mica had to know who she wanted to have access to this platform and more importantly their why. It’s all about building for a specific user and, then, the followers will come after.
The app is invite-only, which is important because you can also join as an ally, but must commit to “doing the work”. This speaks to Mica’s mission of making this community a safe space for BIPOC, LGBTQIA+-, and women communities. This is how she formed the personal brand of being a “Creative Community-Builder”.
Full Interview via Youtube: https://www.youtube.com/watch?v=Av-jlFEYJ2c&list=PLE5gtX6dEOq_mzDNsfqV94v6mlSlorYOY&index=3
Full Interview via Apple Podcast: https://podcasts.apple.com/us/podcast/mica-le-john-from-arts-educator-to-tech-founder/id1521909762?i=1000491256811
Full Interview via Spotify: https://open.spotify.com/episode/3RFe6eBe47YWvr7JSH0DTu