In today’s society, social media is taking over just about every facet of our lives. For most of us, it’s the first thing we wake up to in the morning and the last thing we see before bed. Whether it’s Instagram, Snapchat, Facebook, LinkedIn, or any other social site, you can find your friends there and stay up to date on what’s hot and what’s not. You may even find yourself looking for advice on these social sites or checking the latest “relationship goals”.
As millennials, it’s important that we understand not only how important social media can be when it comes to the relationships we have socially & intimately, but to our professional life, as well. According to postbeyond.com, “84% of organizations are currently using social media for recruitment and that 9% of those who don’t yet use it are planning to.”
Here are a couple of ways that you can use Social Media to advance your professional career:
1.) Ensure you have a completed profile on a Social Platform!
If you are a startup or are representing a business, no one wants to see a page with no profile picture, or an incomplete bio. You have to think about what will draw people in and build their interests. Also, make sure that you have relevant content to your business/ brand on your page. If your specialty is natural hair care products, it is probably not wise to have a picture of your dog on a play date on your page.
2) Interact with like minded people!
I don’t know about you, but I know that when I go on someone’s social media page, I like to check who they’re actually following and who is following them back. Companies/employees love referrals. If they can check your page and see that there is a mutual connection, that connection may bring you one step closer to opening that next door.
3) Produce content relevant to your expertise!
Employers are concerned about your skill set and what you can do for their organization. If you are an aspiring writer, an employer is going to be looking for writing samples, as well as, your diction on social media pages. This is the best way to show employers why you’re the best candidate and how you stand out from the rest.
These are just a couple ways that you can use social media to propel your professional career. Keep in mind that it is best to keep your pages public so that you are actually able to attract visitors and attention. Also, be sure to track daily insights to access what’s actually engaging your audience!